But, if you order that bottle service at the club, you may get some alcohol from one of your favorite rappers without knowing. Going along with our rappers with cannabis list, here’s 10 well-known rappers that have their own alcohol lines on the market. Hip-hop artists didn’t always have their own liquor brands to promote, hence why you would hear frequent mentions of Moët, Dom Pérignon, and Cristal on songs since the early 2000s. But a major shift happened when a former Cristal staffer spoke disparagingly about hip-hop embracing the brand in 2006.
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The alcohol content of Thug Passion can vary based on the types of Alizé and champagne used. However, it is typically a moderately strong cocktail due to the combination of liqueur and champagne. Champagne brings the fizz and class, elevating the drink to celebratory status. Using less would make the cocktail less lively, while too much can make the drink too dry and overshadow the Alizé. If Champagne is out of reach, Prosecco is a wallet-friendly bubbly that will keep the party popping, though it may https://sangwayyoga.com/2022/12/20/does-alcohol-make-you-look-older/ be a tad sweeter. Megan Thee Stallion has always referred to herself as the cognac queen, so once signing to JAY-Z’s Roc Nation, it makes sense that she would plug his D’USSÉ brand.
Louis Roederer Champagne Brut Cristal
Ja Rule collaborated with Wines That Rock to produce 500 bottles of Red Rose Cabernet Sauvignon, which currently retails for $100 a bottle. These crackdowns were a motivating factor in McKenzie River deciding to discontinue the brand in 1998. After a round of corporate hot potato, St. Ides ended up in the hands of the Pabst Brewing Company, which still produces it today. Tracks such as “Codeine Crazy” by Future and “Sicko Mode” by Travis Scott have sparked discussions about the glamorization of substance use within hip hop.
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- For others, it’s another creative outlet, a chance for artists to explore and develop a passion project—a labor of love, putting the wine or spirit they’ve dreamt about into the world.
- Conjure was founded in 1863, and is one of the largest independent family-owned liquor firms in the world.
- Hennessy ran a global campaign last year to support the hospitality industry through Covid, called Hennessy My Way.
- According to data from the National Institute on Drug Abuse, deaths involving codeine and other prescription opioids have increased dramatically over the past decade.
They highlight the importance of addressing the underlying issues, such as socioeconomic challenges and systemic inequalities, that may lead to the themes of drinking in hip hop lyrics. Transitioning into the 2000s, the influence of drinking themes remained strong. Artists like Eminem in “Just Lose It” and Nelly in “Pimp Juice” incorporated alcohol-related content into their music, each offering a unique perspective on the role of drinking in their lives and communities. Released in 1994, this track became a party anthem that defined an era. With its laid-back rhythm and Snoop’s distinctive flow, the song paints a vivid picture of a relaxed West Coast lifestyle.
E-40 and Ja Rule got real about taking control of the liquor industry’s love affair with hip-hop.
You can add your own favorite drinking songs to this list, so feel free to contribute with any new rap songs about liquor that aren’t already on the poll. It speaks to the education rap writ large has gone through, developing networks and acquiring resources, both financial and structural, and why the rapper-owned liquor explosion has slowed down somewhat. The novelty has worn off, and the reality that everyone can’t be Jay-Z and every product can’t be Ace of Spades has dawned on the industry. Entrepreneurial empowerment and the artistic freedom that ownership affords a creative person come at a price. “If you have a vision for something, you should have ownership of it. But in some cases, you can have 100% of nothing, or 10% of something that is very, very valuable.
He was even seen drinking d’Ussé straight out of his Grammy trophy at the 2013 Grammy Awards. However, it’s possible Jay Z may splash out on his own Cognac brand in the future after it was today revealed he moved into the business of luxury drinks with the acquisition of Armand de Brignac Champagne. While Storm credits nostalgia for Hpnotiq’s enduring success, he’s also quick to point out that young people are enjoying it these days, too. One of his nephews recently texted him from college to say that he was throwing a Hpnotiq and Hennessy party. It’s always like, ‘It was my prom night, and we slept in and snuck in a bottle of Hpnotiq,’” Storm says.
Although he ended his partnership with Diageo, the makers of Ciroc, last year, Diddy was the brand ambassador for this vodka since 2007. He reportedly ended their deal when Diageo wouldn’t agree to give him equity in the company. His first foray into the world of liquor probably didn’t go how he hoped. Back in 2011, Pharrell launched Qream, a dessert-inspired, milky vodka available in Strawberry and Peach Creme flavors that catered to women.
Has been named the “hip-hop’s unofficial sommelier” by Forbes after introducing this drink to early hip-hop stars like BPuff Daddy and Biggie Smalls. XXL has decided to take a look back through hip-hop history to see which artists have stepped into the world of liquor production. From Ciroc to select cognac, the whole bar’s covered with the above gallery.
You could see Drake celebrating on-stage at the Billboard Music Awards with bottles of VB in hand. Bon & Viv Spiked Seltzer can be credited as the first official can to hit the shelves in 2013. Or you can go back to Zima liquor rappers drink as being a pioneer in this carbonated alcohol space. Nowadays, it seems like every brand has their own variation of spiked seltzer.
Legendary rapper, actor, and producer 50 Cent announced his newest line of alcohol after he sold his share of Effen for $60 million. In April of 2018, Fif’ put out a post on Instagram explaining his reason for being in France. It was clear that the hip-hop mogul had more to deliver as he started his own Cognac brand called Branson.
Hip-hop has been playing favorites for years. But which booze takes the crown?
Developed by both sensory experts and bartenders, Malibu Red is described as having a “refreshing and smooth coconut taste” with “rich characteristics of premium Tequila and a signature fiery finish”. The Grammy award-winning singer-songwriter was enlisted by Pernod Ricard in 2012 as the creative director for Malibu Oxford House Red, a blend of Malibu coconut rum and Olmeca Tequila. In May this year, Pitbull sued the New Amsterdam Spirits Company, a subsidiary of E&J Gallo Winery, for naming one of its vodka cocktails “The Pit Bull”, a cocktail also created by Voli Vodka. US-Cuban rapper Pitbull, who produced hits such as International Love, is the official ambassador for low calorie drink Voli Vodka, in which he also owns a stake. Cuca Fresca claims cachaça is one of the fastest-growing spirits categories in the US, and is “poised to be the next ‘it’ spirit” on the market.
In 2021, Travis Scott jumped on the spiked seltzer train as brands like White Claw were flying of store shelves. He teamed with Anheuser-Busch to release Cacti, available in pineapple, lime and strawberry. After the tragic deaths that occurred Scott’s Astroworld music festival, Anheuser-Busch decided to stop all production and brand development for Cacti. This vodka from Holland was founded in 2002 and 50 Cent partnered with the brand holding Effen parties and featuring them in his music videos for “I’m The Man” and “Bring My Bottles”.